About
Houses, businesses, the bit of technology that’s been driving you up the wall for a year — it’s mostly the same job to me: figure out what’s actually wrong, and quietly make it work.
I grew up on a farm. That’s where I learned the thing that’s shaped everything since: if something breaks, you don’t panic and you don’t wait for someone to rescue you — you figure it out and fix it. Nobody’s coming to do it for you, so you learn how things actually work.
From there it’s been a long, winding road, and I’ll be straight with you about it. I started and ran a painting company. I got into real estate — buying places, fixing them up with my own two hands, reselling some and renting out others. I’ve done that for about 40 years now, and I still do. Along the way I had to learn the parts nobody warns you about: sales, accounting, the financial side, managing the money so the whole thing doesn’t fall over. I’ve been an investor. I’ve worn the salesman hat. I’ve been the guy doing the books at the kitchen table.
And underneath all of it, there’s been one constant since I was 14 years old: software. I’ve been writing code for as long as I can remember — it started as a kid’s obsession and never stopped. I went on to earn a degree in software engineering, with a minor in finance, because by then I’d learned that the technology and the money are never really separate problems. I’m a full-blown do-it-yourselfer to the core. If I can learn to do something well, I’d rather do it myself and understand it than hand it off and hope.
Over the years I built and now run my own business online — the website, the online store, automated emails, AI that writes reports for customers, the bookkeeping side, all of it. And I kept noticing the same thing in other small business owners I’d talk to: good people, great at what they actually do, losing nights and weekends to technology they never signed up to learn. Paying a “web guy” who never calls back. Doing by hand the stuff a computer should just be doing for them.
I’ve sat in their chair. I know what it’s like to wear every hat. So I figured I’d offer the part I’m genuinely good at — the technology and the automation — to the people who need it but don’t have the time or the interest to wrestle with it themselves.
I’m not a big agency and I’m not going to pretend to be one. I’m one person who answers the phone, explains things in plain English, and tells you the truth — including when the truth is “you don’t need to spend money on that,” or “I’m not the right fit for this, here’s who is.” I’m a pretty easygoing, low-pressure guy. There’s no hard sell here and there never will be. If we work together, it’s because it genuinely makes your life easier.
Forty years of fixing real things for real people teaches you a kind of humility — you learn how much you don’t know, and you learn that doing right by someone is worth more than any single job. That’s the whole way I work. If you’ve got a problem rattling around that you think technology might solve, tell me about it. Worst case, I point you in the right direction and you’re no worse off.
